aspinall.ai

Hi, I’m James Aspinall

Ex–tech recruiter turned senior software engineer in Sydney.

I spent over a decade as a recruiter building engineering teams for global businesses — a 360 role across contract and permanent hiring. After starting and then selling my own company, I had the chance to code full-time. aspinall.ai is where those two lives meet: an engineer who has lived the messy middle of the work I now help teams automate.

What I do

Four service lines, one engineer. Pick the one that fits.

Full-stack web & mobile builds

SaaS apps, web platforms, and React Native mobile apps, shipped end-to-end. Next.js, TypeScript, Expo, Postgres, Supabase, Vercel. I take products from blank repo to live users — or join an existing codebase and move it forward.

AI consulting & automation

Agentic workflows, AI features, and automation woven into systems you already run. Vercel AI SDK, Anthropic & OpenAI APIs, RAG over your own data, human-in-the-loop guardrails. I’ll advise on where AI actually moves the needle for your business — then build it.

Recruitment automation (deep specialism)

The thing I’ve done longest. I remove the copy-paste olympics from perm & contract hiring with ATS-native automation. If you run a recruitment team and your consultants are buried in admin, this is where I’m strongest.

  • Advisory + 90-day plan
  • Automation quick wins (personalised outreach, calendar-aware scheduling, CV parse & dedupe, pipeline hygiene, auto client updates)
  • AI for recruiters (semantic candidate-to-job matching, RAG over briefs & notes)
  • Contractor ops (timesheets, pay/bill checks, extension forecasting, margin guardrails, redeployment nudges)
  • Integrations (JobAdder, Bullhorn, Vincere, LinkedIn Recruiter, SEEK, Indeed, O365/Gmail, DocuSign, Astute Payroll, FastTrack360, Xero)
  • Compliance by design (Spam Act-friendly outreach, Privacy Act handling, VEVO/work-rights checks, Fair Work guardrails)

Typical outcomes: 20–40% reduction in admin per consultant, faster time-to-shortlist, cleaner ATS data, higher extension rate.

SEO-tuned marketing sites, internationally

Marketing sites that rank. Fast, accessible, content-led, built for international clients through disi digital. Keyword research, technical SEO, and copy that doesn’t read like it was written by a robot.

If any of these resonate — building something, an AI strategy, recruitment ops, or a marketing site that ranks — let’s talk.